Bring your vision to life.

Capital with vision

capiton enables small and medium-sized businesses in the DACH region to achieve ambitious goals. Not only do they receive capital from us, they also benefit from our expertise and personal support. We listen carefully, make quick decisions and are accessible, because we know that nothing generates confidence like your own vision in your own hands.



AlphaPet Ventures GmbH & Healthfood24 GmbH

The company

AlphaPet Ventures GmbH (“AlphaPet“), based in Munich, is a leading provider of third-party and own brands in the dog and cat Food market. The main distribution channels of the products are three digital platforms owned by AlphaPet. Over the last six years, the Company has grown sales by approximately 30% p.a. and the Management team has been able to develop the company into a leading supplier in the German online market for pet food and pet supplies.


Healthfood24 GmbH (“Healthfood24”), based in Leipzig, is the pioneer for sustainable and high-quality pet food in the German premium pet food market. Healthfood 24 created and developed the Brands Wolfsblut and Wildcat.


Based on the experience of the respective companies in the online and offline pet food markets, the transaction aims to create a leading player in the premium pet food segment. Together the companies have 125 employees.


The transaction

capiton participates in the capital increase at AlphaPet Group together with relevant existing shareholders in order to finance the Acquisition of Healthfood24. In addition, capiton acquires secondary shares from current investors.


The acquisition remains subject to approval from antitrust authorities. Seller and buyer have agreed not to disclose the financial Terms of the transaction. Financing of the transaction is provided by capiton’s current investment vehicle, capiton V.


capiton was advised on this transaction by CODEX Partners and MTA Partners (Commercial, Technology), KPMG (Financial), EY (Tax and Structuring), BMH (Legal), AvS (Management Audit), Tauw (ESG) and Ferber & Co. (Deal Advisory).


Facts & Figures


capiton’s predecessor company was founded in the mid-1980s. capiton AG was established in 1999. The firm became an independent company in 2004, following a Management-Buy-Out.


capiton is managed by 9 partners and is an owner-managed financial investor.

Track record

The capiton team has supported more than 80 companies, and over 70 investments have been realised. At present, the company manages a fund volume of €1.1 billion.

Investment range

capiton invests in small and medium-sized companies in German-speaking countries. We usually invest between €20 and €60 million of our own funds in profitable companies with turnover between €50 and €300 million. We are also able to execute much larger transactions together with co-investors.

What our portfolio companies say

capiton is familiar with the needs of SMEs, understands them, and acts accordingly.

Josef Raith, Founder