AlphaPet Ventures GmbH & Healthfood24 GmbH
AlphaPet Ventures GmbH (“AlphaPet“), based in Munich, is a leading provider of third-party and own brands in the dog and cat Food market. The main distribution channels of the products are three digital platforms owned by AlphaPet. Over the last six years, the Company has grown sales by approximately 30% p.a. and the Management team has been able to develop the company into a leading supplier in the German online market for pet food and pet supplies.
Healthfood24 GmbH (“Healthfood24”), based in Leipzig, is the pioneer for sustainable and high-quality pet food in the German premium pet food market. Healthfood 24 created and developed the Brands Wolfsblut and Wildcat.
Based on the experience of the respective companies in the online and offline pet food markets, the transaction aims to create a leading player in the premium pet food segment. Together the companies have 125 employees.
Industry: Consumer Goods
Financing Events: Growth