AlphaPet Ventures GmbH & Healthfood24 GmbH

The company

AlphaPet Ventures GmbH (“AlphaPet“), based in Munich, is a leading provider of third-party and own brands in the dog and cat Food market. The main distribution channels of the products are three digital platforms owned by AlphaPet. Over the last six years, the Company has grown sales by approximately 30% p.a. and the Management team has been able to develop the company into a leading supplier in the German online market for pet food and pet supplies.


Healthfood24 GmbH (“Healthfood24”), based in Leipzig, is the pioneer for sustainable and high-quality pet food in the German premium pet food market. Healthfood 24 created and developed the Brands Wolfsblut and Wildcat.


Based on the experience of the respective companies in the online and offline pet food markets, the transaction aims to create a leading player in the premium pet food segment. Together the companies have 125 employees.


The transaction

capiton participates in the capital increase at AlphaPet Group together with relevant existing shareholders in order to finance the Acquisition of Healthfood24. In addition, capiton acquires secondary shares from current investors.


The acquisition remains subject to approval from antitrust authorities. Seller and buyer have agreed not to disclose the financial Terms of the transaction. Financing of the transaction is provided by capiton’s current investment vehicle, capiton V.


capiton was advised on this transaction by CODEX Partners and MTA Partners (Commercial, Technology), KPMG (Financial), EY (Tax and Structuring), BMH (Legal), AvS (Management Audit), Tauw (ESG) and Ferber & Co. (Deal Advisory).