Gemaco Group

capiton acquires a majority stake in the Gemaco Group together with Management


Industry: Promotional products and services
Investment opportunity:  Management-Buy-Out


The company

Gemaco is a leading provider of full-service merchandising and promotional marketing solutions for global industry and fast-moving consumer goods (FMCG) customers. Gemaco’s service offering allows its clients to outsource all business processes related to promotional merchandising – from trend analysis, design, procurement and logistics to distribution, quality control, IT and cost management.


For more than 20 years, Gemaco has been active as the premium supplier of promotional products, sales promotion solutions and fulfillment programs across a wide range of sectors. The Company’s 13 locations make it one of the very few providers able to serve large corporates on a global scale. Gemaco employs around 290 people, of which 110 are based at its headquarters in Mechelen (Belgium), and generated sales of € 90 million in 2016.


The transaction

Gemaco is a proprietary transaction which was identified through capiton’s targeted sector approach in the area of “marketing procurement / promotional merchandise” leading to an exclusive sales process.

capiton acquires the Gemaco Group together with Management from the family office Saffelberg Investments and will support the further internationalization of the business. Financing of the transaction is provided by capiton’s current investment vehicle, capiton V, and banks.


Based on its strong market positioning, capiton and management are planning to grow the business both organically as well as through targeted acquisitions. The transaction remains subject to approval from competition authorities. Buyers and sellers have agreed not to disclose the financial terms of the transaction. capiton was advised in this transaction by CIL (commercial), Ernst & Young (financial, tax), CMS (legal), Tauw (ESG) and Equivatus (industry expert).